Volume 11 Number 2

 Shiri D. Vivek, Vivek Dalela, Abhijit M. Patwardhan
A Study of Service Ethnocentrism and its Relationship with Social Connectedness
 Chihiro Watanabe, Mitsuko Nasuno, Jae-Ho Shin
Utmost Gratification of Consumption by Means of Supra-Functionality Leads a Way to Overcoming Global Economic Stagnation
 May-Chiun Lo, Abang Azlan Mohamad, Peter Songan, Alvin W. Yeo
Rural Destinations and Tourists' Satisfaction
 Atanu Adhikari, Manpreet Singh Gill
Impact of resources, capabilities and Technology on Market Orientation of Indian B2B firms
 A M Sakkthivel
Empirical Investigation of Determining Monetary and Non-Monetary Styles of Leisure Behaviour deriving Happiness
 Soma Sur
Loyalty Relationships in Technology-Based Remote Service Encounters
 Pushpender Nath, Anupam Bawa
Measurement of Brand Equity of Services - Scale Construction and Validation
 Sudhir Yadav, Pramod Paliwal
Re-engineering service delivery process: Case of a Natural Gas utility
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