Volume 12 Number 2

 Ramaraj Palanisamy, Bhasker Mukerji
ADOPTION OF OPEN SOURCE SOFTWARE FOR ENHANCING CUSTOMER SATISFACTION: A CASE STUDY FROM CANADIAN EDUCATIONAL SECTOR
 H.G. Parsa, Amy Gregory, John. T. Self, Kirti Dutta
CONSUMER BEHAVIOUR IN RESTAURANTS: ASS-ESSING THE IMPORTANCE OF RESTAURANT ATTRIBUTES IN CONSUMER PATRONAGE AND WILLINGNESS TO PAY
 Dimple G. Mirpuri, Sangeeta A. Narwani
MEASURING RELATIONSHIP QUALITY TOWARDS THE GENERATION Y MARKET IN THE MOBILE TELECOMMUNICATIONS INDUSTRY - AN EMPIRICAL STUDY
 Sonal Sisodia, Nimit Chowdhary
USE OF ILLUSTRATIONS IN RECRUITMENT ADVERTISING BY SERVICE COMPANIES
 Pragya Keshari, Asha Jain, Sangeeta Jain
CONSTITUENTS OF ADVERTISING EFFECTIVENESS: A STUDY OF SELECT SERVICE ADVERTISEMENTS
 Manoj Edward, Sunil Sahadev
MODELING THE CONSEQUENCES OF CUSTOMER CONFUSION IN A SERVICE MARKETING CONTEXT: AN EMPIRICAL STUDY
 Sanjiv Mittal, Rajat Gera
CRELATIONSHIP BETWEEN SERVICE QUALITY DIMENSIONS AND BEHAVIOURAL INTENTIONS: AN SEM STUDY OF PUBLIC SECTOR RETAIL BANKING CUSTOMERS IN INDIA
 Kakoli Sen
OCCUPATIONAL ROLE STRESS AN EXPLORATORY STUDY IN THE INDIAN PUBLIC SECTOR BANKS
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