Volume 14 Number 2

 Marketa Kubickova, H.G. Parsa, Khaldoon Nusair, Hsin-Hui "Sunny" Hu
DOES GREEN HOTEL IMAGE INFLUENCE GUESTS' BEHAVIOR: THE CASE OF GENERATION Y
 Poh-Lin Yeoh, Sam W. Woolford, Abdolreza Eshghi, Gul Butaney
CUSTOMER RESPONSE TO SERVICE RECOVERY IN ONLINE SHOPPING
 Raj Agnihotri, Kevin J. Trainor, Michael T. Krush, Sukumarakurup Krishnakumar
SATISFIED AND PRODUCTIVE BOUNDARY SPANNERS: A MODEL OF RESILIENCY AND CUSTOMER EXPECTATIONS
 Jawahar Lal, Madhu Vij, Sonali Jain
DO DEMOGRAPHICS INFLUENCE CUSTOMER SERVICE QUALITY PERCEPTIONS? A COMPARATIVE STUDY OF INDIAN AND FOREIGN BANKS
 Nishkrati Gupta, Mohd. Adil
ASCERTAINING THE ITEM STRUCTURE OF CONSUMER BASED BRAND EQUITY: A FACTOR SPECIFIC APPROACH
 Parul Goyal Wasan, Gaurav Tripathi
REVISITING SOCIAL MARKETING MIX: A SOCIO-CULTURAL PERSPECTIVE
 Razeena Rasheed, P.R. Wilson
OVEREDUCATION AND THE INFLUENCE OF JOB ATTRIBUTES: A STUDY CONDUCTED IN THE CITY OF KOCHI
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